Karoulias
Beverages & Drinks
Branding & Event Marketing
The Cutty Sark Case Study
W.S. KAROULIAS is one of the leading wine and spirits companies in the Greek market, with a dynamic presence and a heritage of over half a century in the industry.
During our collaboration with Karoulias, we had the opportunity to work on many brands for its broad portfolio of drinks and beverages. We chose to present a standout case study featuring Cutty Sark, the renowned whisky brand. Our team created a wide array of branding and marketing materials to support Cutty Sark’s visibility and brand engagement.
This included designing promotional brochures and event marketing materials that effectively showcased the brand’s heritage and product range. Additionally, we spearheaded digital campaigns that boosted Cutty Sark’s online presence, driving both awareness and customer engagement.
On the physical front, we developed custom branding materials for stores and music halls, ensuring that the brand made a memorable impact in every venue it appeared. It’s always a big challenge to deliver a cohesive, multi-channel branding visual identity that connects consumers across diverse environments.
