Leads site zen-energy.gr

The brief

To create an interactive website that is easy to navigate, attractive and user friendly, so that potential customers can find the information they need about the energy programmes on offer at a glance, enter their details and be contacted for further information.

The idea

Our idea was to introduce a hero character that would make this communication more personal and vivid; so we created Zen, a cool and calm (zen) guy who has the solutions to the prospects’ needs. The character’s name was inspired by the client’s logo and at the same time represents the “zen” state that the customer will be in by choosing this service.