Thrakon
Building Products Manufacturer
Branding
Bringing Building Products to Life with Color & Creativity
THRAKON is a leading manufacturer of dry mortars, coatings, and construction chemicals in the building industry, delivering high-quality construction solutions with exceptional technical support, customer service, and after-sales assistance.
Our goal was to deliver a comprehensive full range of Branding and Marketing materials, under a unified brand identity, that showcased Thrakon’s products and reinforced its brand presence in a demanding audience of the building industry.
We developed various printed assets, such as product catalogues, technical brochures and promotional flyers, posters, press advertisements, and in-store materials, all designed to effectively present the products and convey key information.
In addition, we designed packaging and labels for dry mortars, coatings, and construction chemicals, creating a cohesive and visually striking identity. Often, we worked on 3D design for technical brochures and in-store promo materials, creating detailed, visually engaging renderings and product illustrations that helped explain complex technical features in an intuitive and accessible way and enhanced the product’s impact, providing a clearer understanding of the products’ functionality and design.
We also worked thoroughly on store branding, creating custom stands, displays, and signage to ensure a consistent and professional in-store presence.
