Sunlight
Innovative Energy Solutions
Industrial Marketing
A Bold New Identity for Industrial B2B needs (2012-2021)
Sunlight Group is a world-leading technology company and provider of innovative energy storage solutions. Its expertise lies in the development, production and distribution of batteries for industrial mobility, leisure mobility and energy storage systems produced by renewable sources.
When we started working on the redesign of Sunlight’s identity, we reimagined the brand image of a leading innovator in energy solutions. Our approach focused on creating a dynamic, future-forward visual system that reflects the company’s on-going commitment to sustainability and cutting-edge technology.
Through clean lines, a bold yet minimal aesthetic, and an energetic color palette, we crafted a brand image that embodies power, reliability, and environmental responsibility. The visual language that was used symbolizes the seamless flow of energy, while modern typography and strategic design choices enhance clarity and impact.
To ensure consistency and versatility, we developed a comprehensive brand manual detailing all possible applications—from digital and print materials to environmental branding.
We created a suite of sales tools, including brochures with quick, impactful messaging, kiosks for exhibitions, infographic videos for the services, industrial 3D design for the products and interactive sales applications designed to equip representatives with everything they need to engage customers and drive the next era of energy solutions.
Collaborating with the company’s passionate and dynamic Marketing and Communications team made this process even more inspiring. Their energy and vision fueled the project, allowing us to push creative boundaries and deliver a brand that truly represents the future of sustainable innovation.
